Tuesday, February 24, 2009

Technology and humanity

http://www.martinarnaldo.com/extropian/extropian.htm

A short website about advertising technology and how they try to make technology appeal to us not on a practical but on an emotional level.

I like the ad with all the coloured balls...apparently it's real (won some awards at Cannes and is not all computer generated). I like how he says "I kept thinking that the more a product is cold and technological (in this instance it’s a computer chip), the more its representation needed to be humane."

Like the T-mobile ad with the rose petals in the street...that ad kind of contradicts itself.

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