Sunday, January 17, 2010

Clay Shirky: How social media can make history | Video on TED.com

Clay Shirky: How social media can make history | Video on TED.com


Hi Media Sociologists,

I think this is an excellent video about how the media is shifting. Shirky uses a similar model of understanding media to that of the circuit of culture.
What does this tell us about Media Sociology? Do you think that what he is saying is very different to how media works? What I find is that although his ideas take the circuit a step further, he still holds to a traditional idea that media has, till now, promoted a discourse or set of discourses which have been unquestioningly taken up by the general population/ audience. As we know from reception studies, people have been producers of meaning for a lot longer, although his point about the interaction within the audience community is probably the mitigating factor here. What do you think?

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